Foot Traffic creates socks for its consumer’s passions, vices and everything in between. With a need to stand out from competitors and appeal to consumers, the art direction had to be quirky and unique. Dramatic strobed lighting mixed with playful props and scenarios highlight the socks, capture the attitude of the new brand, and of course, encourage self-expression!
Studio — Design Ranch
Client — Foot Traffic
Creative Direction — Ingred Sidie & Michelle Sonderegger
Art Direction — Morgan Stephens & Rachel Roth
Photography — Forester Michael
Styling — Susan Cannon & Morgan Stephens & Rachel Roth
Models — Da-Voncia Hendricks, Stacia Waszil